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The Geography of Marketing: The Global Marketplace
As technology advances, it is becoming easier for people to connect with other people around the globe. Rapid advancements in technology are also opening up new markets to businesses that wouldn’t have...
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Made in the USA: The ‘Secret Sauce’ Needed for Success?
Two years ago, I attended an AMA South Florida event in Miami, Florida. While the speaker was interesting, it was something that an attendee from either Central or South America had mentioned to me...
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Green Is Good for Business
In his book, “An Inconvenient Truth: The Planetary Emergency of Global Warming and What We Can Do About It,” Al Gore makes a strong case for addressing the issue of (human-caused) global warming before...
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Seven More Things That Will Influence Business in 2014
It’s a new year. That means it is a good time to look ahead and try to predict what businesses will need to focus on in order to stay ahead of the game. As I was thinking about this post, a few things...
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Not Your Father’s Super Bowl Ads
In recent years, when you tuned in to watch the Super Bowl, you could expect to see some beer commercials, car commercials, an occasional movie trailer, and a GoDaddy commercial or two that featured...
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Using Sexual Imagery to Sell to Female Consumers
When creating a marketing campaign, particularly one that uses sexual imagery to sell the product, it is important to consider what you are selling and to whom you are selling to. In his book, titled...
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Online Video Marketing – Just What the Doctor Ordered
If your business isn’t utilizing online video to market your products or services, you are probably missing out on a great opportunity to connect with your customers and potential customers. A research...
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Why Proximity Mobile Payments Are Good for Business (Part One)
For a few years now there have been experts recommending that businesses invest in the equipment that allows customers to use their smartphones to make point-of-sale payments for goods and services at...
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Is SMS Marketing Still Effective? The Answer Is YES!
In March of 2015, an eMarketer article asked, “Are we watching the death of SMS?” The author’s case is based on the fact that while the total number of SMS messages worldwide is projected to decrease...
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Machine Learning and the Future of SEO
Many of your current and future customers have found or will find your business by doing a search on Google or some other search engine. This is true whether you work for a Fortune 500 company or the...
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The Internet of Things and the Future of Digital Marketing and Public Relations
Technology is changing the world that we live in. In fact, with the rapid increases in computer processing power and the decreases in the costs-of-production, the world that we live in is changing at a...
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‘Tis the Season for Giving Gift Cards – The Gift of Drinking, Dining, or...
According to a survey conducted by the National Retail Federation (NRF) in the first week of December of 2015, at the time the data was collected over nine in 10 consumers had yet to complete their...
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Six More Things That Will Influence Business in 2016
From the buzz on the Internet, it would be easy to guess that 2016 will be the year of mobile or the year of the Internet of Things. I’d argue that it is going to be the decade of mobile or the decade...
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Why Brands Shouldn’t Wait to Invest in Mobile Marketing
If your brand hasn’t allocated at least some of its marketing budget to mobile, it is missing out on a huge opportunity. Even brands that have taken a wait and see approach to mobile marketing are...
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More Evidence That Smartphones Are Key to Success in an Omnichannel Retail World
The role that mobile devices play in retail continues to grow. Not only are consumers using mobile devices to research products and get recommendations, a growing number of transactions are being...
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Your Customers Want a Better Mobile Shopping Experience
It should now be clear that mobile devices are going to play a huge role in how customers research, search for, and buy products for the foreseeable future. This is a fact that we have known for a few...
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Allocating Marketing and Communications Spend Using the 70|20|10 Approach
Nearly every week it seems like there is either a new hot social networking site or an existing one changes the way that it does business in an effort to get more users to spend more time on the site....
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In Retail, the Best Price Is Not Always the Lowest
Whether in a brick-and-mortar retail store or on a retailer’s website, the price charged for the products or services sold will have an effect on sales. However, sometimes the retailer with the lowest...
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A New Study Finds That Improving Customer Satisfaction Really Is Good for...
For years, marketing consultants have said that improving customer satisfaction is the key to success. However, while most business leaders would agree that customer satisfaction should be a top...
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Fashion Retailers Could Benefit by Providing Basic Fashion Tips Online
It has been well documented that consumers often turn to their smartphones while shopping. In fact, according to a study conducted by Salsify in September of 2016, 77% of all shoppers report using...
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